Cross-border ecommerce platform, Global-e, has acquired AI-powered returns solution, ReturnGo, to enhance post-purchase experiences for international shoppers.

Integrating ReturnGo’s automated returns and exchanges solution into Global-e’s tech stack will allow retailers trading on the cross-border platform to offer flexible, best-in-class return experiences to customers.

“We’re pleased to integrate ReturnGo’s innovative technology into our platform,” said Nir Debbi, President of Global-e. “Returns are a key aspect of the online shopping experience, especially in global commerce.”

Returns policies remain a key consideration for shoppers when choosing to shop with international retailers; last year, one in four UK shoppers avoided buying from cross-border brands due to returns concerns, while half (50%) of customers in a Nosto survey said not being able to easily return an international purchase was a concern when buying items from other markets.

Commenting further, Debbi added that the acquisition will enable it to “deliver enhanced experiences, improve satisfaction and strengthen loyalty of their customers.”

“This marks an exciting new chapter for ReturnGo,” Aviad Raz, Co-Founder and CEO of ReturnGo, added. “By joining forces with Global-e, we’re amplifying our mission to make returns smarter, faster, sustainable and more valuable for merchants and consumers alike.”