Debenhams Group has partnered with Pinterest to increase awareness and enhance discoverability across its brands, including Debenhams, PrettyLittleThing, boohoo and Karen Millen, to turn high-intent browsers into buyers.

Using Pinterest to launch targeted outreach, Debenhams aims to turn shopping inspiration into conversions and repeat sales. Leveraging dynamic product ads on the Pinterest platform, Debenhams can now surface timely offers to drive conversations to maximise ROAS, drive repeat purchases and fuel customer loyalty.

“Staying relevant is key for shoppers today. Rather than just keeping up with trends, they’re looking for inspiration and ways to get ahead of the curve, and are using Pinterest to do so,” said Dan Finley, CEO of Debenhams Group.

“Through our work with Pinterest, we’re ensuring that the wide variety of brands found on Debenhams are easily discovered,” Finley added. He said the move enabled it to “reach new customers” solidifying its position as the “go-to destination” for fashion, home and beauty trends.

Debenhams Group, which has 15,000 brands as part of its marketplace, has already seen success with Pinterest’s visual search; a recent bridal campaign led to a +75% improvement in click-through rates (CTR) when compared to industry benchmarks.

“People come to Pinterest with intention: to turn inspiration into action,” said Beth Horn, UK MD at Pinterest. “Debenhams Group has quickly harnessed the power of Pinterest. In partnership we’ve developed a bespoke strategy that’s transforming their presence on Pinterest from nascent to one of the most sophisticated retail brands on our platform.”