With 50 days to go until NRF’s inaugural Retail’s Big Show Europe, which takes place between 16 – 18 September 2025 at Paris Expo Porte de Versailles, we round up the key sessions and goings on you’ll not want to miss out on.

NRF Store Tours: Discover the best examples of Parisienne retail

On Monday 15 September, the day before the official opening of NRF Europe, retailers can sign up to experience the very best examples of immersive in-store retailing and bricks-and-mortar innovation.

Run by Retail Store Tours, three sessions take in the Rive Gauche, the Champs Elysée and some of the French capital’s best haute couture maisons, allowing retailers to discover how innovation and culture collide.

Innovation showcases on the exhibition floor

In addition to the 480+ technology providers exhibiting their innovations and solutions, there will be a series of special tech-focused features throughout the three-day event.

On Tue 16 Sep 2025, the Innovators Showcase, an invite-only session, will highlight 30 future-forward tech solutions, curated by the NRF Innovation Advisory Committee, which are transforming retail in Europe.

Another feature dedicated to shining a light on new progressive technologies is NRF’s Start Up Hub. Running across Tue 16 and Wed 17 Sep 2025, it will allow retailers to discover a curated selection of 60+ start-ups making waves in AI, CX, data, sustainability, logistics, payments and more.

Leading brands light up the stage

Leading senior retailers, including Morrisons, Kingfisher and Apple, are set to light up the NRF Europe conference programme, which will span 100 sessions over the three day show.

The theme for the 2025 event – ‘Retail Together’ – aims to shine a light on the best examples of innovation, sustainability and connected retailing coming from Europe and Northern America. Key sessions include:

Tue, 16 Sep 2025

• 0930 – 1000: Opening keynote – We Belong To Something Beautiful – Guillaume Motte, President & Global CEO, Sephora (Vusion Group Theatre)
• 1215 – 1245: Panel discussion – Together in Retail: Unifying In-Store and Online Retail – Featuring Mark Ralea, GM of Europe for Fabletics and Authentic Brands‘ Antoine Nizan (Breakout 1)
• 1415 – 1445: Keynote fireside – Apple‘s Senior Director of Wallet Payments, Duncan Olby, joins Adyen‘s CCO, Roelant Prins (Vusion Group Theatre)

Wed, 17 Sep 2025

• 1015 – 1045: Keynote fireside – Building High-Performing Supply Chains Through Agility, Talent & AI – Mark Irvin, EVP & Chief Supply Chain Officer at Best Buy joins NRF’s Jill Dvorak (Vusion Group Theatre)
• 1215 – 1245: Breakout session – Transforming Marketplaces Into Integrated Ecosystems of Social Engagement, Personalisation & Sustainability – Featuring Romain Roulleau, Digital & Ecommerce Director of Kingfisher (Breakout 1)

Thu, 18 Sep 2025

• 0945 – 1015: Keynote – Simone Dominici, CEO of KIKO Milano, joins RetailHub’s CEO Massimo Volpe for a fireside chat (Vusion Group Theatre)
• 1330 – 1400: Keynote – On Morrisons’ Magic – Rami Baitiéh, CEO of Morrisons (Vusion Group Theatre)

For more information and to register for your pass, visit: NRF 2025: Retail’s Big Show Europe.