Top 10 toy supplier TP Toys has reduced carrier costs by over a quarter while also enhancing carrier diversification and optimising shipping processes to improve CX, partnering with delivery management platform, Scurri.

TP Toys is a leading global supplier, distributor and manufacturer of toys across multiple categories, including indoor and outdoor activity toys, Swingball and electronic toys.

The fast-expanding business is currently the largest privately owned toy company within the UK. From its beginnings in a garage in Edgware in 1987, the business now boasts a Bedfordshire HQ supported by a 150,000 sq. ft warehousing facility and design hub, as well as international bases in France, Poland and Hong Kong.

Navigating its legacy delivery management system meant implementing rule changes had become a complex and time consuming process, so it sought to take back control. “We needed a platform that allowed us to configure delivery rules ourselves as taking control of complex shipping rules was a critical step for us in improving fulfilment operations,” Andrew Bevan, Compliance and WMS Manager at TP Toys, explained.

As a fast-growing business with increasing shipping volumes, TP Toys experiences multiple peak periods throughout the year, including significant hot weather-related demand spikes. It also sells a complex product set, ranging from small parcels through to large scale playhouses, mud kitchens and trampolines, making controlled and flexible logistics a business priority.

“With Scurri, shipping different sized items has been effortless – whether it’s a small box or a bulky trampoline, generating the right labels, applying the correct rules and connecting to the best cost-effective route is now seamless,” said Bevan.

Scurri has enabled the business to integrate seamlessly with a broad network of carriers, reducing its dependence on any single provider while its Rules Engine automates optimal carrier selection based on pre-set criteria.

“Different carriers offer different benefits, so having access to a wide range of carriers significantly reduces risk, particularly during peak trading periods or unexpected sales surges, making Scurri instrumental in delivering our carrier diversification strategy,” Bevan continued.

With Scurri’s advanced analytics and reporting dashboards, TP Toys can track carrier performance and make data-driven decisions to drive cost efficiencies, resulting in a -25% reduction in carrier costs. The partnership has positioned TP Toys for continued expansion and enhanced CX with reliable delivery operations ensuring that customers receive their orders on time, boosting satisfaction and brand trust.

Rory O’Connor, founder & CEO of Scurri commented: “In an increasingly difficult trading environment, where careful resource management is paramount, the partnership between TP Toys and Scurri highlights how critical having the right delivery management partner is in improving performance metrics across the business – from operational savings to customer experience – to ensure maximum profitability.”

“Beyond cost savings and operational optimisations, the biggest benefit has been freeing ourselves from mundane logistics challenges. This has allowed us to focus on strategic initiatives – enhancing the customer experience and continually optimising costs,” Bevan added.