From record Amazon Prime Day sales, to Morrisons building a digital twin of its end-to-end supply chain and JOE & THE JUICE enhancing in-store payment experiences to drive international growth, what’s been making waves in retail this week?

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Amazon posts record Prime Day sales, equivalent to two Black Fridays

Amazon reported its “biggest ever” Prime Day event, generating record sales and helping customers “save billions” on deals across its four-day discounting bonanza.

The online giant said this year’s Prime Day was “bigger than any previous four-day period” that included a Prime Day event. Generating record revenues, Ring doorbells and HD Fire Sticks were two of the best-selling items.

Adobe data suggested this year’s Amazon Prime Day was “equivalent to two Black Fridays.” 

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The Agent reduces returns rates by -10% with Akeneo

Fashion marketplace accelerator, The Agent, has leveraged Akeneo’s Supplier Data Manager (SDM) solution to streamline and enhance the onboarding of its suppliers’ product information.

The partnership has helped reduced return rates by -10%, while doubling the number of products onboarded and significantly accelerating speed-to-market.

“Delivering high-quality, compliant product data in a timely manner is critical to ensuring commercial success on [marketplace] channels,” Romaine Fouache, CEO at Akeneo, commented. “By using SDM, The Agent ensures that its brand partners are marketplace-ready with the content necessary to reduce returns and boost visibility.”

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Morrisons builds AI-powered digital twin of its supply chain

Morrisons has partnered with Kallikor to build a digital twin of its end-to-end supply chain to enhance responsiveness and resilience.

This allows Morrisons to optimise its operations by testing, rehearsing and adapting its supply chain to deliver competitive advantage – from pricing to enhanced customer service – while driving operational efficiencies.

“By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain,” Ross Eggleton, Group Director for Logistics, Supply Chain & Technology at Morrisons, said.

“That means we can move quickly, solve the right problems and ensure that every supply chain decision supports the bigger picture,” Eggleton added.

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Rethinking retail media as a full-funnel channel

With the rapid rise of Retail Media, more brands are dialling up their retail media networks (RMNs). However, so far RMNs have been regarded as bottom-of-the-funnel, rather than full-funnel, marketing channels.

But that view is shifting, says LiveRamp’s Alexia Nakad in our latest guest post, as retailers look towards RMNs to drive more strategic, longer-term customer engagement. She explores:

🎯 Moving beyond ROAS to full-funnel marketing performance
⚡ How to shift focus to extract longer-term value from RMNs
💞 Collaboration and partnership strategies for success
🔎 Understanding the full customer journey and RMNs role within it

Read the full article here: Guest Post | LiveRamp’s Alexia Nakad on rethinking retail media as a full-funnel channel.

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JOE & THE JUICE taps Adyen to enrich payment experiences

JOE & THE JUICE will extend its partnership with Adyen to deliver brand-rich payment experiences in-store, supporting its international growth efforts as it eyes expansion in the U.S.

The urban juice bar and coffee chain will deploy Adyen’s multimedia SFO1 terminal to enrich customer experience, combining frictionless payments with integrated brand engagement and loyalty programmes directly at the point of sale.

This will enable JOE & THE JUICE to turn each transaction into a customer interaction opportunity, using real-time data and feedback to deliver brand experiences and drive deeper customer connection.

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Visualsoft appoints Liam Quinn as Director of Innovation

Visualsoft has announced the appointment of Liam Quinn as Director of Innovation as the ecommerce agency accelerates is mission to create industry-leading solutions that drive growth for Shopify merchants.

Joining from a five year stint at Vervaunt where he served at Technical Director, Quinn joins with extensive experience across the ecommerce agency space.

Quinn will take the helm of Visualsoft’s newly created Innovation Function, which focuses on emerging technologies and developing tools and products that complement Shopify.

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Asda’s Allan Leighton confirmed to headline at LIVE 2026

Asda boss Allan Leighton is confirmed as the first speaker for LIVE Retail Week x The Grocer 2026 (LIVE 2026), marking his first event appearance since returning to the supermarket last November.

Grocery guru and comeback king, Leighton re-joined Asda having led the supermarket as CEO between 1996 – 2000. Since his return, Leighton has been spearheading the grocer’s transformation and turnaround strategy as it looks to win back market share.

Confirmed as the first speaker for LIVE 2026, which takes place on 03 March next year, Leighton will join a fireside chat with Retail Week.