Visualsoft has announced the appointment of Liam Quinn as Director of Innovation to lead its new Innovation Function as the ecommerce agency accelerates is mission to create industry-leading solutions for Shopify merchants.

Joining from a five year stint at Vervaunt where he served at Technical Director, Quinn joins with extensive experience across the ecommerce agency space. He also brings a deep understanding of what merchants need to grow, having supported leading retail brands in optimising on- and off-line operations on the Shopify platform.

Quinn will take the helm of Visualsoft’s newly created Innovation Function, which focuses on emerging technologies and developing tools and products that complement Shopify.

“Retail is evolving fast – customer expectations are rising, technology is accelerating and competition is fierce,” Chris Fletcher, CEO of Visualsoft, said. “Real, sustainable growth means looking ahead. That’s why we’re investing in innovation to continue delivering exceptional results for the retailers we support.”

“Liam brings the expertise and strategic thinking that will help our clients not just keep, but set, the pace,” Fletcher added.

“Innovation is about making life easier and more profitable for retailers – whether that’s simplifying complex processes, introducing automations or creating new ways for brands to connect with customers,” Quinn said. “Visualsoft has a strong reputation for delivering results, and I’m looking forward to building on that.”

Last month, Visualsoft announced its first move into physical retail by expanding its services to include Shopify Point of Sale (POS), marking the ecommerce agency’s move towards a unified commerce offering. This supports brands in bridging the gap between on- and off-line, enabling retailers to enhance CX and deliver more seamless buying journeys.