Urban juice bar and coffee chain, JOE & THE JUICE, will extend its partnership with payments platform, Adyen, to deliver brand-rich payment experiences in-store, supporting its international growth efforts as it eyes expansion in the U.S.

Having partnered with Adyen for over a decade, JOE & THE JUICE will deploy Adyen’s multimedia SFO1 terminal to enrich customer experience, combining frictionless payments with integrated brand engagement and loyalty programmes directly at the point of sale.

This will enable JOE & THE JUICE to turn each transaction into a customer interaction opportunity, using real-time data and feedback to deliver brand experiences and drive deeper customer connection.

As the brand accelerates its expansion in the U.S. market, particularly in key cities like New York, JOE & THE JUICE is using insights gathered via Ayden’s payment terminals to inform store experiences, shape marketing strategy and build long-term customer loyalty.

“Adyen has been a trusted partner and leveraging its financial technology to expand internationally was an easy decision,” said Nicolai Schnack, CTO at JOE & THE JUICE. “Adyen allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand.”

The terminal will also support JOE & THE JUICE’s omnichannel offering, enabling pre-orders via its app, delivering personalised loyalty incentives and incorporating marketing content directly at the checkout.

“We’re excited to help support JOE & THE JUICE cater to local consumer preferences,” said Roelant Prins, Chief Commercial Officer at Adyen. “The SFO1 terminal makes it easier to reward and learn from customers. It’s a great example of how the point of sale can become a point of connection.”