Klaviyo has launched a suite of AI-powered tools within its Klaviyo Service solution, enabling retailers of all sizes to deploy AI shopping agents, leverage real-time customer data and deliver seamless customer experiences.

One key innovation within the raft of releases is Klaviyo’s new Conversational AI Agent, which helps brands deliver personalised shopper interaction and ‘always-on’ support, powered by real-time data, storefront knowledge and marketing insights within the Klaviyo Data Platform (KDP).

Innovation to meet shoppers’ growing AI demands

Quickly trained with data from a brand’s storefront, including product catalogue, policies and FAQs, Klaviyo’s Conversational AI Agent guides shoppers from discovery to purchase.

As well as answering common queries, it makes personalised product recommends based on real-time customer behaviour and order data, as well as cross-sell and up-sell suggestions. In addition to near real-time responses, the AI agent is trained to respond in the brand’s tone of voice, helping to deliver consistent and brand-rich customer experiences.

The launch comes hot off the heels of Amazon’s Prime Week, where millions of shoppers used Amazon’s AI assistant, Rufus, for real-time answers, product guidance and deal discovery – reshaping customer expectations around how AI supports their buying experiences. It also comes as shoppers increasingly demand AI: Klaviyo’s poll of over 2,000 global consumers showed 53% would rather get help from an AI agent over assistance from a customer service rep.

Levelling the AI playing field

“Consumers are increasingly comfortable shopping with AI,” said Grant Deken, Head of Product for Klaviyo Service. “But until now, only the biggest players could afford to build AI shopping assistants that drive purchases, not just answer simple questions.”

“With Klaviyo’s Conversational AI Agent, we’re levelling the playing field, giving every brand the ability to offer seamless, self-serve experiences that feel as helpful as your best in-store associate,” Deken added.

Later this year, Klaviyo’s AI Agent will be trained to be able to process returns, update subscriptions and edit shipping details, as well as expanding to new channels, such as WhatsApp, SMS and email.