Brand and marketplace integrator, Tradebyte, has upgraded its analytics suite with the launch of TB.360 Pro, which enables retailers to power marketplace performance with greater control and insight-led decision-making.

With next generation analytics, TB.360 Pro maximises visibility into marketplaces insights to enhance performance across brands’ sales channels. With greater visibility into cross-channel orders, categories, SKUs and countries, the solution’s insights help brands identify bestsellers as well as high-returning items to optimise their product mix.

It also unlocks Tradebyte’s connected data for fashion and lifestyle ecommerce, offering benchmarking to aid strategic decision-making. Benchmarking against peers and best performing brands by segment allows retailers to track results and optimise strategies for growth.

Meanwhile article visibility on the platform delivers live onboarding statuses and instant article status reports (ASRs) across multiple marketplaces, including Zalando, ASOS and Amazon, for faster speed-to-market.

Tradebyte’s CEO, Matthias Schulte, said the launch represented a “significant milestone,” enabling it to expand its value proposition: “providing our customers with advanced capabilities that go beyond integration, enables them to truly steer their multichannel business.”