The Retail Recap – 04 July 2025 – what’s been making waves in retail this week?

From John Lewis Partnership’s new off-site retail media play to Oasis mania boosting 90s nostalgia-driven sales ahead of its comeback tour and New Look overhauling data capabilities to unlock revenue, what’s been making waves in retail this week?

ASOS launches its new loyalty offer, ASOS.WORLD

ASOS has launched a new four tiered loyalty programme, ASOS.WORLD, for UK customers to evolve how shoppers connect with the fast fashion brand.

Rewarding loyalty “beyond shopping”, the retailer said the scheme reflected the brand’s “continued investment in CX and long-term engagement.”

“Our customers want to engage in a way that goes beyond just shopping,” Macy Hong, Head of Loyalty at ASOS, said. “ASOS. WORLD creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences.”

Castore taps Klaviyo’s AI to boost customer acquisition

Precision sportswear brand Castore used Klaviyo’s AI to optimise pop-ups to boost customer acquisition.

Leveraging user intent and browsing behaviours, from scroll propensity to exit hover, to determine when and where the pop-up was served, it grew first-party data. “Over a six-week period, the refinements delivered a +14% uplift in sign-ups,” Max Holland, Senior CRM Manager at Castore, said.

“It’s an exciting indication of what’s to come as AI becomes more proactive, accelerating how we as a team can then choose to use the technology to drive performance and customer value,” he added.

John Lewis partners with Epsilon to extend retail media to off-site channels

John Lewis Partnership (JLP) has teamed up with Epsilon to expand its retail media offering, allowing third-party brands to access off-site media capabilities.

This marks a significant milestone for JLP’s retail media network (RMN), and is the first time partner brands will be able to expand campaigns to off-site channels, having previously only been able to run RMN activations across the John Lewis and Waitrose websites.

“This move is a big step forward in creating an insight-led retail media offer that spans both grocery and non-grocery,” said Jemma Haley, Retail Media Lead for JLP.

Digital receipts and the untapped data goldmine

Some retailers are seeing 40% customer engagement rates from an unlikely source: the humble receipt.

While brands pour resources into perfecting every digital touchpoint, a growing number are discovering their most underutilised asset was hiding at the bottom of shopping bags all along, says Mitul Jain, Founder & CEO of refive, in our latest guest post which explores:

Digital receipts and the ‘data goldmine’ opportunity
Turning transactions into customer intelligence and loyalty
E-receipts and post-purchase engagement
Beyond engagement: using e-receipts to optimise in-store operations

Read the full article here: Guest Post | refive’s Mitul Jain on how digital receipts represent a powerful in-store touchpoint.

Oasis fever boosts demand for 90s nostalgia and ‘Gallagher’ get-up

Demand for Oasis-themed fashion has increased by +913% ahead of the 90s band’s comeback tour which starts today (04 July 2025), says data from JD Sports – on-site searches referencing Oasis had also experienced a +464% uplift.

Wholesale platform Faire said sales of Oasis-inspired products had also risen by +150% in the UK since its reunion tour was announced last August, with demand for bucket hats up +275%.

Novuna estimates that the Oasis reunion tour will inject over £940million into the UK economy between July and September this year.

Wyse London links with Continue to launch resale marketplace

Premium womenswear fashion label, Wyse London, has launched a marketplace, Wyse Preloved, for buying and selling authenticated second-hand own-brand products.

The marketplace allows shoppers to sell Wyse London items and receive 110% of the sale value in credit, which can used to make new purchases from the brand, helping to boost circular retail and encourage repeat brand purchases.

The marketplace is powered by Continue, the resale platform that works with 30+ UK labels, including Scamp & Dude.

New Look taps Amperity and Databricks to overhaul data capabilities

New Look has partnered with Amperity and Databricks to unify cross-channel customer data, powering omnichannel shopper experiences and driving revenue growth.

The combined solution allows New Look to connect data across all its customer touchpoints, including online and in-store, to better identify high-value customers. It then uses real-time insights to deliver more efficient marketing campaigns and improved audience targeting to increase cross-channel conversions and customer lifetime value (CLV).

The solution has already identified several revenue-generating areas of focus for New Look, including an £8.1million opportunity to use data to convert just 1% of single channel shoppers into omnichannel customers.