Loyalty and promotions software Talon.One has secured a $135million investment in its latest funding round.

The capital injection from new backers, Silversmith Capital Partners and Meritech Capital, alongside existing investor CRV, will accelerate growth and innovation as Talon.One looks to scale in the U.S., UK, Europe and APAC.

Talon.One already works with over 270 customers, including Costa Coffee, H&M, Adidas and Sephora, delivering personalised, scalable promotions and loyalty programmes. Powered by smart data insights, the solution helps brands drive deeper customer engagement and long-term loyalty among shoppers, while also protecting margin.

“This investment is a vote of confidence in the platform and the value we deliver to the world’s most trusted brands,” said Christoph Gerber, Co-Founder and CEO of Talon.One. 

Sebastian Haas, Co-Founder and COO at Talon.One explained that its next chapter would focus on scale and execution. “With this investment, we will accelerate innovation in AI, enhance enterprise functionality and continue building the most flexible and powerful incentive infrastructure on the market,” he said.

The capital injection will accelerate Talon.One’s innovation roadmap, which will focus on delivering AI-powered intelligence and predictive insights, as well as deepening its enterprise capabilities. As brands move away from generic, mass discounting – focusing instead on profitable and sustainable promotions – personalised, data-driven incentives are becoming increasingly critical in delivering both ROI and customer loyalty. 

“Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises,” Alex Clayton, General Partner at Meritech Capital, commented.

“Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure,” added Sri Rao, General Partner at Silversmith Capital Partners. “We are excited to support them and become part of their next chapter of growth,”