Premium womenswear label, Wyse London, has launched a marketplace for buying and selling authenticated second-hand own-brand products.
Known as Wyse Preloved, the marketplace allows shoppers to sell their Wyse London items and receive 110% of the sale value in the form of credit which can used to make new purchases from the brand.
The marketplace is powered by Continue, the resale platform that works with 30+ UK labels including Scamp & Dude and bridal brand, The Fall.
“It’s important in today’s society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe through every stage of life.”
Kara Groves, CEO, Wyse London
Pre-filled listings, including product information, imagery and descriptions, have been created to allow sellers to list quickly requiring them to simply add details on garment quality and price. The platform also offers smart-pricing recommending prices based on the item’s condition and each shipment is fully ensured for the item’s sale value at no extra cost to the seller.
Lydia Hartley, co-founder of Continue, commented: “This new service brings customers closer to the brand – and each other – by enabling them to trade, connect and engage through a fresh lens. It’s a step forward in extending the lifecycle of Wyse pieces, building community, and doing good for the planet.”
Retail Rewired 
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