Wunderkind, the agentic AI decisioning platform, has launched Build with Wunderkind, an API-first integration suite giving brands access to its capabilities, including identity resolution, behavioural triggers across channels, and personalisation intelligence, without having to overhaul their existing tech stack.
Historically, Wunderkind has offered a fully managed service model – blending proprietary identity resolution and behavioural triggers with strategic and creative support. However, Wunderkind says Build delivers a new level of interoperability for both enterprise and mid-market teams.
“The modern marketing stack isn’t one-size-fits-all. Build is our answer to the composable future. It gives brands full control over how they ingest, map and activate data – while still tapping into the unmatched reach and lift of Wunderkind’s agentic decisioning engine. That intelligence is critical to shaping the ultimate customer journey in real time, across every owned channel and platform.”
Bill Ingram, CEO, Wunderkind
Build allows for various integration options, including SDKs, APIs and Signals, that provide minimal engineering while its new self-serve Shopify app means SME DTC merchants can now access Wunderkind’s tech without complex integrations or large service contracts.
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