Moonpig, the greeting cards and gifts etailer, has reported revenue of £350m, up 2.6% year-on-year, driven by an 8.6% increase in Moonpig brand revenue and growth in international markets including the US, Australia and Ireland.
Moonpig credited its performance on its ongoing investment in technology, data and AI to help its customers express themselves in more meaningful and personalised ways – the use of creative features increased by 45% YOY to 15 million in FY25.
“Today, one in three cards created on Moonpig and Greetz features at least one of our innovative personalisation features – from AI handwriting to audio and video messages. Since launching AI-generated stickers for the inside of cards in February our customers have already created over four million unique images.”
Nickyl Raithatha, CEO, Moonpig
Its database of MoonPig and Greetz Plus subscribers increased to 902k members, an increase from 540k in April 2024, with Moonpig Plus lifting members’ average order frequency by over 20%.
“Our database of customer occasion reminders has grown to more than 100 million and we are rapidly approaching one million members of the Moonpig Plus subscription scheme, with both milestones demonstrating the engagement and loyalty of our customers,” Raithatha commented.
The outgoing CEO, who announced his departure alongside the results, said the etailer had maintained strong trading momentum since its year-end, with Moonpig delivering its biggest ever Father’s Day, exceeding sales at the peak of lockdown in 2020.
Retail Rewired 
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