Ecommerce solutions provider, THG Ingenuity, has launched its retail media network (RMN), THG Beauty Media, partnering with unified retail media platform, Zitcha.

The RMN will connect beauty brands with over 10million wellness and beauty customers across THG Beauty brands, including LOOKFANTASTIC, Cult Beauty and Myprotein.

Reflecting the need for more sophisticated RMN tools, THG Beauty Media will span digital on-site and off-site ad solutions, as well as offering above-the-line, experiential and influencer marketing opportunities. These will be underpinned by deep customer insights to deliver precise targeting across THG Beauty’s customer-base, to connect brand partners with shoppers.

Tom Mills-Webb, CCO of THG Beauty, said the move marked “the next stage of evolution” for THG Ingenuity and Zitcha‘s partnership, having increased investment in its marketing services to overhaul its RMN proposition.

“We’re excited to see the evolution of THG Beauty Media over the next 12 months as we grow and enhance our offering, providing better ROAS for our partners,” he added.

“This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled and results-driven,” said Troy Townsend, CEO & Co-Founder at Zitcha. “THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift.”