Retail is evolving to become more intelligent, agile and tailored to each shopper. As customer expectations shift and ecommerce continues to grow, innovations like Electronic Shelf Labels (ESLs) are leading a quiet but powerful transformation in how stores operate, says SOLUM‘s Steve Jun.

From real-time price updates to dynamic inventory management, these smart labels are redefining in-store efficiency. And, as consumers increasingly expect personalised experiences in physical stores, ESLs are no longer optional, they are essential.

Evolving customer expectations

The rapid rise of ecommerce has reshaped the standards of convenience, speed and personalization. Shoppers are now accustomed to dynamic pricing, tailored recommendations and real-time stock updates – all at the tap of a screen.

To remain relevant, physical stores must modernise outdated infrastructure and manual processes that no longer meet consumer demands. The key lies in adopting new technologies that streamline operations and make visiting a store worthwhile again.

Automation-powered ESLs bring the intelligence of online retail into physical spaces. Unlike traditional paper labels, ESLs enable remote, real-time updates of prices, promotions and product information. Some ESL systems can even tailor content based on factors like customer behaviour, time of day or store zone. It offers shoppers context-aware promotions that feel timely and relevant.

This dynamic interaction helps customers feel understood, fostering loyalty and enhancing in-store experiences.

Smarter interactions in-store

Smart labels are more than just digital price tags — they are powerful retail interfaces that drive decision-making and improve operational agility.

Depending on the store’s needs and time of day, for example, ESLs can automatically trigger a restocking request when a product runs out, or send a signal to summon store staff to a specific shelf for customer support.

This level of automation not only reduces the risk of missed sales due to out-of-stock products, but also minimises staff workload and response time, allowing retailers to focus resources where they matter most.

The future of the store

This is the moment for retailers to reimagine what a physical store can be. With ESLs, the store becomes an adaptable, data-driven environment that reflects customer needs in real-time.

By moving beyond static displays, ESLs empower stores to adjust promotions instantly, highlight trending products or connect digital platforms with physical touchpoints. Whether it’s improving product visibility or automating replenishment, ESLs provide the tools retailers need to stay relevant and build loyalty.

Retail is no longer slow and repetitive. With ESLs, stores can become dynamic, responsive and deeply personalised – quietly leading the future of retail forward.