UK and global ecommerce order volumes increased in the lead-up to Father’s Day 2025 as shoppers purchased gifts for dads and male role models with year-on-year (YOY) growth reaching +18% ahead of Sunday 15 June, according to data from leading delivery management and post-purchase experience provider, Scurri. 

During the week of Father’s Day (09 – 14 June 2025) the highest order volumes occurred on Wednesday 11 June (+22% YOY) and Saturday 14 June (+20% YOY) as shoppers were split between mid-week planned purchases and last-minute present buys.  Order volume dipped on Friday 13 June by -14% YOY reflecting earlier purchasing or in anticipation of delivery deadlines. 

Research by GlobalData showed that 45% of UK consumers intended to participate in the occasion this year, a decrease of -2% on 2024.  However, while participation may have been expected to dip compared to last year, UK spending around the event was predicted to rise by +1.8% in 2025 to £1.12billion. 

Fast fulfilment fuelled shoppers’ delivery demands ahead of Father’s Day

Fast delivery options ahead of Father’s Day were in high demand; 45% of all online orders processed in the week preceding Father’s Day were delivered fulfilled by an ‘Express Parcel with Signature’ deliveries, highlighting shoppers’ need for speed and certainty that their parcel would arrive in time. 16% of online orders placed in the week of Father’s Day were delivered via Next Day, while 6% of shoppers cut it fine and opted for Sunday deliveries. 

Expedited delivery services, including Next Day (+31%), Sunday delivery (+31%) and Express Parcel with Signature (+28%), all also saw significant growth during the week compared to 2024.  

This highlights the importance of being able to offer fast and flexible delivery options to drive conversions during peak gifting periods.  While UK Standard Delivery services remained second highest by overall volume, demand grew at a slower pace (+19%) YOY. 

“Our order volume data highlights the importance of seasonal gifting events in boosting online sales.  But the critical outtake from this data set is the importance of converting late and last-minute shoppers.” 

Rory O’Connor, Founder and CEO, Scurri

“To do this optimising delivery options – including Next Day and weekend services – is essential,” O’Connor continued.  “If the customer isn’t confident their gift will arrive in time they simply won’t convert or will seek an alternative from a competitor who can assure them of timely fulfilment.  Online retailers must prioritise flexibility and control in their delivery strategy to capture every potential sale.”