
Hobby-related presents were the top gifting choices for Father’s Day this year, the latest data from payments provider Checkout.com reveals.
GlobalData figures anticipated that UK Father’s Day spending would rise by +1.8% year-on-year in 2025, topping £1.12million, as 45% of Brits planned to make a gift purchase to mark the occasion.
Purchases of books jumped +29% month-on-month when comparing the first two weeks in June 2025 with the first two weeks in May of this year, according to Checkout.com’s platform data. Spending on golfing goods and members’ clubs also rose +14% during the same period, while subscriptions spending also saw an +8% boost.
Clothing also proved popular, with the volume of purchases and the average order value (AOV) both rising by +10% each month-on-month.
However sales of beer and wine dipped, falling -38% over the same period, suggesting consumers had opted for more wholesome, hobby-related gifts, rather than boozy presents, for Dads.
“The impact of days like Father’s Day on the UK economy should not be underestimated, especially as we are seeing spending patterns shift into more father-friendly, hobby-related categories,” said Rory O’Neill, CMO at Checkout.com.
While leisure-focused purchases dominated Father’s Day gifting, in contrast Mother’s Day spending was made up of more traditional presents, such as flowers and jewellery. On Mother’s Day weekend, for example, flowers sales saw a +342% spike compared to the weekend prior.
“This kind of data offers a valuable opportunity for retailers to better understand changing consumer interests. By tapping into real-time insights around purchase intent, they can find smarter ways to connect with customers in meaningful moments, beyond relying on discounts alone,” O’Neill concluded.





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