Nectar360, the business which runs loyalty, insight and retail media for Sainsbury’s has announced it will launch of a new unified, AI-powered retail media platform, Nectar360 Pollen.

Launching in late 2025, Nectar360 Pollen will combines audience insight, media planning and activation, optimisation and measurement all in one single platform.

It will power omnichannel retail media campaigns across in-store, online or off-site, helping to make closed-loop retail media campaigns simpler, more seamless and customer-first. Meanwhile in-built generative AI (Gen AI) will be used to optimise creatives, as well as building hyper-relevant audiences to enable speed and scale within retail media campaigns.

“Retail media’s pace of growth is outstripping traditional advertising, but with rapid development comes growing pains,” Amir Rasekh, Managing Director at Nectar360, said. “While retail media has transformed how brands engage customers, it can be complicated and difficult to navigate.”

“Taking on feedback from clients and the market, we’ve created Nectar360 Pollen to help solve for this. It will allow brands and agencies to easily navigate the potential of retail media, create omnichannel experiences and deliver enhanced measurement,” Rasekh added.

Charlotte Murphy, Head of Digital Retail Media, Unilever UK, said: “Being part of the early test group for Nectar360 Pollen has been incredibly valuable. It gives marketers the tools they’ve been asking for: simplicity, speed and smarter decision-making.”

“Nectar360 Pollen is enabling us to unlock powerful insights, understand shopper behaviour across the entire customer journey, plan, book and measure campaigns in a unified, easy-to-use omnichannel platform,” Harriet Perry, Chief Media & Partnerships Officer at OMG UK, concluded.