UiPath has announced the appointment of Simon Pettit as its Area Vice President (AVP) for the UK & Ireland to bolster growth as the automation platform accelerates its agentic offering.

With a wealth of enterprise tech experience, Pettit has played a pivotal role in the company’s momentum over the last six years. In his new role, he will be tasked with accelerating operational growth. Pettit will also strengthen customer engagement across UK&I as UiPath enters its next phase, focused on advancing agentic automation and intelligent enterprise automation.

“I’m committed to helping scale the impact of agentic automation across the region for better customer outcomes,“ said Pettit. “With the UK&I striving to be globally positioned as an AI superpower, effective and seamless AI integration within business operations will be crucial for creating successful use cases.”

“With agentic automation at the forefront of innovation, there is no one better to drive UK&I success than Simon,” said Mark Gibbs, President – International at UiPath. “His deep understanding of the market and commitment to innovation make him ideal for this strategic role and I have no doubt he will successfully guide our next phase of growth and momentum in region.”