L’Oréal Groupe and NVIDIA have announced a new partnership which will power new experiences for beauty shoppers, blending physical, Generative (Gen AI) and Agentic AI to boost customer engagement.
Through the collaboration, L’Oréal will leverage NVIDIA’s AI Enterprise platform, which allows rapid AI development and deployment, to “make beauty experiences even more seamless and rewarding.”
“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as Gen AI and Agentic AI redefine our consumer expectations,” Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal Groupe, said.
“Gen AI is bringing digital intelligence and agility to enterprises. By leveraging NVIDIA AI Enterprise, L’Oréal is bringing rapid innovation, scalability, personalised marketing and advertising that improve consumer engagement and conversion.”
Azita Martin, VP and GM Retail and CPG, NVIDIA
One of the first projects L’Oréal and NVIDIA will partner on is Noli, an AI powered multibrand marketplace start-up.
Founded and backed by L’Oréal Groupe, Noli is reinventing how people discover and shop for beauty. Leveraging L’Oréal Groupe’s unparalleled beauty tech leadership and expertise in beauty, beauty science and consumer insights, Noli acts as an ‘AI Beauty Matchmaker’.
Using AI diagnostics built from over a million face scan data points and the analysis of thousands of product formulations, Noli decodes each user’s beauty profile and matches them with product recommendations.
Retail Rewired 
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