Matalan will invest £25million into its store network this year following a funding injection, with 10 new sites and upgrades to 30 existing stores planned to modernise shopping experiences for customers in 2025.

Matalan also plans to use its recent funding to improve omnichannel experiences, enhancing digital capabilities and launching a new app to support its ecommerce channel and loyalty programme.

Bringing style, quality and value to new customers

Growing its UK store estate is a key part of Matalan’s multi-year investment programme; the retailer said it aims to open 10 stores per annum over the next 3-5years.

This year, its focus will be on openings within key regions, including London, Essex and Hampshire, where it can bring “its combination of style, quality, and value” to shoppers for the first time.

“This investment marks a step-change in our strategy – creating a better, more seamless shopping experience for our loyal existing customers, while also introducing the brand to new consumers,” said James Dorling, Matalan’s Property Director.

Revamped stores get improved layouts and tech upgrades

The upgraded stores will include refreshed and improved store layouts as well as upgraded in-store tech, including self-service checkouts in its larger format stores to boost customer speed and convenience.

Last week, Matalan confirmed it had extended its partnership with Toshiba Global Commerce Solutions, upgrading ~1,800 in-store devices to Toshiba’s latest hardware. The retailer will also implement Tobisha’s VisualStore Commerce Platform, which allows IT teams to quickly implement new point-of-sale (POS) functionality without relying on third-party support.

The move is part of Matalan’s “commitment to delivering innovative solutions that improve the experience for both customers and colleagues,” Matalan’s Director of IT & Transformation, Chris Salkeld, said.