NRF has confirmed Guillaume Motte, President & CEO of Sephora, will headline at its inaugural Retail’s Big Show Europe, which takes place in Paris between 16 – 18 September 2025.

Motte will open the first edition of NRF 2025: Retail’s Big Show Europe, delivering a keynote entitled “We Belong to Something Beautiful.” The session will discuss Sephora’s core brand belief that beauty thrives on diversity and discovery.

Motte will outline how the beauty brand is working to create more inclusivity within the beauty sector. He will also offer audiences an inside track on Sephora’s formula for success, including how it carefully curates its portfolio of brands; strategies for delivering seamless omnichannel experiences; powering engagement among its 74million loyalty members; and how it uses expert beauty advisors to elevate customer experiences.

Since being founded 50 years ago in Limoges, Sephora now leads the global prestige beauty retail market with 56,000 employees, more than 3,200 stores and 500 brand partners across 35 countries.

Sephora opened its first UK physical retail stores in London’s Westfield White City in March 2023, and now has 11 UK stores. Already firm favourite among beauty enthusiasts, a growing number of Gen Alpha and ‘tween’ consumers, coined ‘Sephora Kids,’ are also becoming devoted fans of the brand.

2025 has seen the beauty retailer accelerate its UK store openings, announcing five new stores already this year, including Liverpool ONE, which opened in May, with Sheffield Meadowhall, Manchester Arndale, Cardiff St. David and Westgate Oxford coming later in the year.

Motte’s opening keynote will kick off three days of NRF 2025: Retail’s Big Show Europe, a conference and expo featuring a stella session line-up, networking and live demos of the latest innovations from 450+ tech exhibitors.

NRF Europe’s 2025 theme will be “Retail Together,” which will explore topics including AI, the circular economy, customer loyalty in the digital age, new experiential formats and the evolution of purchasing journeys.

For more information and to register for your pass, visit: NRF 2025: Retail’s Big Show Europe.