Julian Fashion, the Italian-based multi-brand luxury retailer, has chosen ESW, the cross-border ecommerce specialist, to accelerate its global expansion and optimise and localise its online checkout experience.
Founded in 1959, Julian Fashion operates eight physical retail locations in Italy and manages all elements of its international ecommerce operation internally. Julian will leverage ESW’s end-to-end solutions including checkout, logistics, and fulfilment, as well as duty and tax management in additional markets, including Australia, Brazil, Ireland, Mexico, the United Arab Emirates, the United Kingdom, and the United States.
“Our strategic partnership allows us to reinforce our global presence across multiple markets with minimal operational effort or added cost. ESW’s solution also improves conversion overall by providing our shoppers with a better and more customer-friendly checkout.”
Giulia Tondini, Chief Commercial Officer, Julian Fashion
Julian Fashion will have access to ESW’s retailer and customer service portals, allowing the brand to manage and modify orders independently and improve the post-purchase experience for shoppers.
“Julian Fashion has a clear vision for international growth and places a high value on providing a localised customer experience, and through this partnership we’re not only enhancing the customer journey but also driving improved conversion rates,” commented Eric Petitfils, VP of Client Success at ESW.
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