Fast fashion giant ASOS has teamed up with Checkout.com to power seamless online payments and enhance digital shopping experiences for its customers.

As demand for online fashion continues to grow, especially among younger demographics – two-thirds of Gen Z no longer shopping regularly in physical stores​, instead preferring to buy online – the expectation for fast, high-performing digital experiences is also increasing.

Friction-free payment experiences are paramount

And, with a fast-moving and sizable customer-base comprising an estimated 23million active global shoppers, ASOS handles a significant volume of transactions each day. This makes payment experiences paramount, according to Andrew Proctor, Head of Payments at ASOS.

“Our customers are global and always on,” Proctor said. “Every interaction needs to feel effortless, from discovery to delivery. Payments is a critical part of that experience.”

Shoppers in the UK have a lower tolerance of poor online checkout experiences than customers in other European markets, according to research by Fintech provider payabl. Its poll found that nearly half (44%) of UK consumers had abandoned online purchases due to payment friction at the checkout.

Speed, style and simplicity drive satisfaction

ASOS will work with global digital payments provider, Checkout.com, to enhance online shopping experiences by increasing acceptance rates across key markets. It will also reduce the risk of failed payments and ensure the checkout experience matches the speed, style and simplicity expected by ASOS customers. 

“ASOS understands exactly how to engage a digital-first audience and set the pace for what modern ecommerce should look like,” said Antoine Nougué, Chief Revenue Officer at Checkout.com. “Our platform ensures that the payment experience doesn’t slow down the moment, helping ASOS stay ahead of the expectations of a fast-moving digital generation.”