Merit Beauty, the minimalist beauty brand, is working with Prolog Fulfilment to enable next day delivery of its UK direct-to-consumer (DTC) orders.

Founded in 2021, Merit, known for its ‘less is more’ approach to beauty – offering a curated collection of accessible luxury essentials – has enjoyed rapid growth achieving over $100million in revenue in 2024.

The brand, which announced an exclusive UK retailer partnership with Sephora earlier this year, has been available to British beauty enthusiasts via its DTC website since 2023. However, shipping products from the U.S. meant longer delivery times, which was impacting customer experiences.

The partnership with Prolog allows Merit to offer a next day delivery service with the fulfilment provider managing all end-to-end stock and delivery requirements, as-well as kitting and returns processing.

“From the get-go our partnership with Merit has been about providing a scalable and flexible solution with faster delivery times for their customers, as-well as supporting their B2B offering,” James Coleman, Business Development Director at Prolog Fulfilment, commented.