Cotswold Outdoor Group will partner with unified retail media platform, Zitcha, to launch its new retail media network, Cotswold Outdoor Group Media Portal.

Its new Retail Media Network (RMN) is part of the retail group’s strategy to deliver best-in-class, omnichannel retail experiences to shoppers, while also giving brands unprecedented access to its customer-base of outdoor enthusiasts.

The Cotswold Outdoor Group Media Portal will offer a fully integrated omnichannel RMN, allowing brands to reach highly engaged, conversion-ready customers at each stage of their buying journeys, from online discovery to in-store purchases. It will combine in-store digital screens, on-site digital opportunities including web banners and sponsored product listings, as well as off-site campaigns via Meta and YouTube.

Cotswold Outdoor Group, which owns Cotswold Outdoor, Runners Need and Snow + Rock, will build its RMN on Zitcha’s platform to seamlessly pair the right brands with the right audiences on the most impactful channels.

“By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to support our brand partners [and] elevate the experience we offer to shoppers,” said Jamie Kristow, CEO of Cotswold Outdoor Group. “With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”

“Cotswold Outdoor Group sets the standard when it comes to service and expertise in outdoor retail,” Troy Townsend, CEO and Co-Founder at Zitcha added. “And now they’re doing the same with their retail media network.”

“This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media,” Townsend concluded.