Buy Now Pay Later (BNPL) firm Zilch will partner with Visa to launch its first physical card, as it looks to accelerate growth by tapping into consumers’ in-store spend.

Already working with retailers including adidas, eBay and Iceland to offer flexible BNPL repayments to shoppers, Zilch currently offers a virtual app-based or mobile wallet card. While its virtual cards can be used in-store as well as online, Zilch found almost 80% weren’t regularly using mobile wallets in physical retail destinations.

Launching in September 2025, the move aims to give flexibility to those shoppers who prefer the assurance of a physical card, while tapping into customers’ store spending to drive more transactions.

The multi-year partnership with Visa will allow Zilch users to transact with their physical or mobile-wallet cards across Visa’s global network of 150million+ merchant locations, advancing its international footprint. It will also accelerate Zilch’s payment experiences, widening customer-focused benefits across ad-enabled deals, discounts and cashback opportunities.

“By partnering with Visa, we’ve plugged our AI-driven engine into a network that touches over 150million merchants worldwide,” said Philip Belamant, CEO of Zilch.

“This move will allow us to fully deploy our ad-enabled payments technology across both digital and physical retail, bringing measurable savings to consumers and margin efficiencies to merchants.”

Philip Belamant, CEO, Zilch

“FinTechs are shaping the future of commerce,” Mandy Lamb, MD UK&I at Visa, added. “We’re proud to support UK unicorns, such as Zilch, with their growth ambitions as they provide innovative services to consumers and businesses, while driving financial inclusion through their core offering.”

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