Holland & Barrett has launched a new personalised wellness app, H&B&Me, aimed at helping customers build healthy habits and bring down their biological age by fine tuning nutrition, physical activity, sleep and emotional wellbeing.
Holland & Barrett partnered with digital health technology platform, Dacadoo, to develop the app. H&B&Me uses advanced modelling and data from 400million person-years of research and calculate a user’s biological age score. It then compares this to the customer’s real age, providing bite-size tips from in-app digital coaches to improve healthy living and promote wellness-forming habits.
Tamara Rajah, CEO of H&B Wellness Solutions and CTO at Holland & Barrett, said the app “not only tracks wellness, but empowers people to move beyond quick fixes and build healthy habits that lead to lasting improvements in overall wellbeing.”
“H&B&Me sits at the heart of H&B’s purpose to make health and wellness a way of life for everyone and add quality years to life.”
Tamara Rajah, CTO, Holland & Barrett
Gamification rewards healthy habits
The H&B&Me app also includes an element of gamification, rewarding consumers for healthy behaviours with points, which can be spent at Holland & Barrett. Users can also take part in community challenges, including swimming, walking and running challenges, with an interactive leader board to boost engagement.
The launch of the app is part of Holland & Barrett’s wider digital transformation strategy having invested in a new suite of digital platforms, enhancements to its online customer experience as well as improvements to fulfilment operations and supply chain automation.
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