New retail partnerships with leading brands, expanded operations and new additions to its leadership team have helped CRM platform, Klaviyo, deliver European growth, with EMEA revenues in Q1 rising +47% year-on-year.

Welcoming a growing number of new brands including Castore, Paul Smith, ICONIC London and Simba Sleep, have helped boost performance. Now, Klaviyo works with 169,000 retailers globally, which use its all-in-one CRM platform to increase engagement, drive revenue and build loyalty, it said.

“The momentum we’re seeing across Europe reflects a fundamental shift in how businesses approach customer relationships,” Andrew Bialecki, Co-Founder and CEO of Klaviyo, said. “Companies are recognising that fragmented tools no longer serve today’s market.”

Having growing its regional team by 67% to 360 employees, Klaviyo’s EMEA presence continues to expand rapidly, supported by the recent opening of its Dublin office in February, which further strengthens its European footprint.

New additions to its leadership team have also supported growth. Since joining as MD EMEA in August 2024, Ben Jackson has been leading Klaviyo’s expansion, bringing experience from leadership roles at OwnID, where he served as CRO and President, and SAP to accelerate performance.

“European brands are facing a pivotal moment as consumers demand more personalised, seamless experiences across every interaction,” Ben Jackson, MD EMEA at Klaviyo, commented. “Businesses [are] looking to move beyond traditional marketing tools to build deeper, more profitable customer relationships… to unlock the potential of their customer data and drive sustainable growth.”