Morrisons has expanded its More Card loyalty scheme with the launch of More Partner Points, which allows customers to earn points when shopping not just at Morrisons, but also across a wider range of retailers.
Now, More Card members can earn points across over 300 participating brands, including eBay, Very, Just Eat, Expedia and ASOS, when shopping on the Morrisons More app or website.
The digital-only extension of its loyalty scheme comes in direct response to customer feedback, with Morrisons shoppers saying they wanted more ways to earn loyalty points.
“We’re always looking for ways to make the loyalty scheme even more rewarding,” Kate Lavery, Loyalty Director at Morrisons, said.
“More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”
Kate Lavery, Loyalty Director, Morrisons
Forming part of Morrisons’ ongoing investment in delivering greater value and convenience for More Card members, the Partner Points programme gives customers more ways to collect points on purchases across the products and brands they already shop with, it said.
This follows ongoing innovation to the retailer’s loyalty scheme, after Morrisons announced last month it will enable customers to make donations to its 2025 charity partner, Marie Curie, through loyalty points. The new feature was launched after feedback from Morrisons’ customers and colleagues that they wanted to be able to put their points towards charitable causes.
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