From Evri and DHL eCommerce UK’s merger to retail media plays by B&Q, Frasers Group and Iceland and Superdrug extending its marketplace beyond health & beauty, what’s been making waves in retail this week?

DHL eCommerce UK to merge with Evri

Evri, one of the UK’s largest dedicated parcel delivery companies, is set to merge with DHL eCommerce, the ecommerce logistics specialist of DHL Group.

“By combining Evri’s scale and innovation with DHL eCommerce’s best-in-class premium van network, we are creating the pre-eminent parcel delivery group in the UK,” Martijn de Lange, CEO at Evri, said.

Evri will retain its core branding while DHL eCommerce in the UK will operate under Evri Premium focusing on offering time-sensitive deliveries with enhanced security protection for high-value items.

Superdrug adds 60 fashion brands to its marketplace offer

Superdrug has expanded its online marketplace, broadening its offer beyond Health & Beauty and extending into apparel, with the addition of 60 fashion brands, including Wrangler, Regatta, Jack & Jones and Nike.

Selected for their popularity, the 60 new clothing brands available on Superdrug’s marketplace will cater to high demand categories.

“This not only strengthens our position as a go-to destination for personal care and lifestyle products,” Simon Commins, Chief Commercial Officer at Superdrug, commented. “It also presents a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”

B&Q expands retail media capabilities with post-checkout rewards

B&Q has launched tailored post-checkout rewards for its diy.com customers, aiming to generate additional revenue while further enhancing customer experience.   

The retailer will use BrandSwap’s advertiser network and retail media platform to add rewards from brand partners, including Apple, Sky and The AA, to its order confirmation page.

Triumph partners with Akeneo to gear up global expansion

Triumph Motorcycles has completed its strategic transition to a composable technology stack, anchored by a Product Information Management (PIM) system from Akeneo.

This has enabled the iconic motorcycle brand to manage and tailor its product offering across global markets to drive international growth, opening up new markets in the U.S., France and Germany.

Frasers Group launches new retail media network Elevate

Sports Direct owner, Frasers Group, will launch a new retail media offer, Elevate, to deliver “unparalleled, personalised services” to global brand partners.

Working with omnichannel retail media platform, Zitcha, which will build and deploy its on-site, off-site and in-store media assets, Frasers Group will roll out Elevate in a full scale launch across Sports Direct, Frasers and Flannels.

“Elevate marks a major step in achieving [our] vision of building the planet’s most compelling brand ecosystem, offering a significantly enhanced media proposition for brand partners,”

Michael Murray, Chief Executive, Frasers Group

TrusTrace embarks on AI upgrade

Supply chain traceability and compliance data management solution, TrusTrace, has launched an AI-driven upgrade of its platform, helping brands unify and analyse supply chain and traceability data with greater confidence. 

The upgraded platform will centralise supplier-provided, brand-owned and third-party data through advanced AI technology, increasing data reliability and insight quality.

Iceland taps GIG Retail to accelerate RMN proposition

Iceland has partnered with retail media specialists, GIG Retail, to accelerate its retail media strategy, aiming to deliver enhanced customer experience through targeted brand inspiration and media innovation.

“We are excited to be partnering with GIG Retail to further our retail media capabilities,” Adam Smith, Head of Retail Media at Iceland, said.

“The partnership will deliver strong results for our suppliers, with new ways of working and embracing new approaches set to deliver the strongest retail media network of any UK retailer,” Smith added.