Superdrug has expanded its online marketplace, broadening its offer beyond Health & Beauty and extending into apparel, with the addition of 60 fashion brands, including Wrangler, Regatta, Jack & Jones and Nike.
By adding fashion brands that “perfectly complement” its existing ranges, the retailer is aiming to deliver “an even more diverse shopping experience” to customers, according to its Chief Commercial Officer, Simon Commins.
Selected for their popularity, the 60 new clothing brands available on Superdrug’s marketplace will cater to high demand categories, including plus-size and inclusive options. “We know this addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection,” Commins added.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
Simon Commins, Chief Commercial Officer, Superdrug
As well as building in broader category ranging, the move reflects Superdrug’s ongoing commitment to its Online + Offline strategy, which aims to deliver seamless shopping experiences across all its channels.
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