Home improvement retailer, B&Q, has launched tailored post-checkout rewards for its diy.com customers, with the aim of generating additional revenue while further enhancing customer experience.   

B&Q will use BrandSwap’s advertiser network and retail media platform to add rewards from brand partners, including Apple, Sky and The AA, to its order confirmation page.

BrandSwap’s offers real-time relevance capabilities that recommend rewards matched to customer purchases. For example, shoppers purchasing appliances will then be able to redeem offers on suitable cleaning products with targeted placements delivered natively within the online buying journey.

B&Q will also use the same functionality to create tailored retail media opportunities, allowing a select group of advertisers to reach B&Q shoppers purchasing in specific categories and locations. 

“We’re committed to giving home improvers the choice and convenience they deserve,” Chris Webb, Head of Retail Media at B&Q, said. “Working with BrandSwap, we’ll offer customers tailored rewards that enhance family life, wellbeing, and everyday living.”

“By working with a select group of advertisers, we’re providing customers with relevant offers across categories like food, travel, and entertainment — helping them make the most of their home and garden.”

Chris Webb, Head of Retail Media, B&Q

Brandswap’s partnership with B&Q is a further extension of its relationship with multinational retail company, Kingfisher, where it also provides post-checkout rewards for tools and hardware retailer, Screwfix.