Almost two thirds (65%) of retailers believe their current store technology isn’t up to scratch and can’t support the modern shopping experiences connected customers now crave, according to the latest data from retail software provider, Jumpmind, and RSR Research.

Original research of over 100 retail executives and store managers by Jumpmind and RSR in the Cracking The Code report showed that 85% regard the store as their primary channel for growth. However, over six in ten (62%) believe their customers now demand different store experiences than what they can currently offer.

Over a third (34%) think consumer adoption of new technologies is moving too fast for them to keep up, with more than half (54%) saying fast-evolving tech is the top blocker preventing them from improving in-store operations and experiences. Meanwhile, a further 31% believe investment in new solutions is prohibitively expensive.

Most, however, feel confident in investing in mobile functionality in the store, with 63% ranking mobile devices for associates that free up store managers’ time and offer operational visibility as “high value.”

“Many retailers have yet to crack the code on creating relevant and inspired in-store shopping experiences and time is running out,” Joe Corbin, Jumpmind‘s President and CEO, commented. “As inflation continues to impact consumer spending, it’s critical for retailers for create compelling and seamless in-store experiences that deliver value and differentiation.”