Deliveroo and KFC have announced a new rapid delivery partnership, which will make the fried chicken brand available to customers via the food delivery platform. Already live in selected KFC restaurants in London and the South East, 924 more KFC sites will be rolled out on Deliveroo’s platform by the end of the month.

The partnership with Deliveroo is part of KFC’s continued efforts to evolve its digital offering for customers. It aims to make it as flexible and easy as possible for fried chicken fans to order their favourite menu items – whether that’s via digital self-service kiosks in its restaurants or through delivery platforms like Deliveroo.

“We know we need to be wherever our customers are, which is why we’ve doubled down on our digital offering over the past few years,” Ella Smith, Chief Legal Officer at KFC UK&I, explained. “Finding the right combination of ordering options and commercial partnerships to serve all our customers simply and easily is key – this partnership with Deliveroo will help bring KFC to more people nationwide.”

The tie-up between Deliveroo and KFC comes as data from the delivery platform reveals that chicken remains one of its most popular categories. Chicken wings, chicken salads and chargrilled chicken dishes all feature in the top 10 of the Deliveroo 100 trending food deliveries of last year, highlighting ongoing strong demand.

“We’re thrilled to partner with KFC and are looking forward to delivering its finger lickin’ favourites to thousands of our customers’ doorsteps nationwide,” Carlo Mocci, Chief Business Officer at Deliveroo, added.  

“We pride ourselves on helping restaurant partners reach new customers, boost delivery sales and drive growth – and that’s why so many brands choose to partner with us, from big-name chains like KFC to small local independents,” Mocci concluded.

Earlier this week U.S. delivery firm, DoorDash, confirmed it would acquire Deliveroo in a £2.9billion deal, expanding its combined reach to 40 countries and over a billion consumers as it seeks to build the leading global delivery platform for local commerce. With complementary geographic operations, the acquisition will bring together approximately 50million monthly active users across both their customer bases.