Hot off the back of announcing it will acquire Deliveroo, U.S. delivery firm DoorDash has also agreed to acquire hospitality tech platform, SevenRooms. Combining SevenRoom’s CRM capabilities with DoorDash’s scale, resources and global reach, the move will allow hospitality businesses to deepen omnichannel guest relationships.

With the acquisition expected to close in H2, it marks the further expansion of DoorDash’s Commerce Platform capabilities, which enable merchants to grow in-store and delivery sales, build stronger customer relationships and increase profitability.

“We’re enhancing the DoorDash Commerce Platform to help merchants serve customers across all channels,” Parisa Sadrzadeh, VP of Strategy and Operations at DoorDash, said. “With SevenRooms, we give local businesses new ways to bring more guests in the door, build and grow direct relationships with customers and drive profitability through smarter marketing.”

Founded in 2011, SevenRooms platform delivers marketing, operations and guest experience tools – from reservations, waiting list and table management, to ratings and reviews, email and text marketing and marketing automation. Its solution supports restaurants, hotels and hospitality businesses in deepening guest relationships, streamlining operations and driving revenue growth.

The combination of DoorDash’s scale and reach with SevenRooms’s in-store capabilities will enhance merchants’ ability to drive growth across both first-party and third-party channels. As part of DoorDash, SevenRooms will also have access to expanded resources, accelerating its innovation roadmap.

“This next chapter with DoorDash [will] deliver greater innovation, a direct channel to a network of millions of DoorDash consumers, more personalised guest relationships and elevated experiences that transform first-time diners into loyal regulars.”

Joel Montaniel, Co-Founder & CEO, SevenRooms

“We’re equipping restaurants with the tools to own the guest experience, grow their customer base and thrive in an omnichannel world – inside and outside of the merchant’s four walls,” Montaniel added.

Yesterday, DoorDash confirmed it will acquire UK rival, Deliveroo, in a £2.9billion deal, expanding its combined reach to 40 countries as it seeks to build the leading global delivery platform for local commerce. With complementary geographic operations, the acquisition will bring together approximately 50million monthly active users across both their combined customer bases.