Retail inventory optimisation solution, invent.ai, has appointed James Lasson as its new Chief Marketing Officer (CMO) to drive the company’s global marketing strategy and accelerate its growth initiatives.

With over two decades of experience in marketing leadership for high-growth technology companies, including True Fit and TraceLink, Lasson is known for his ability to build global brands and scale marketing organisations.

“We’re thrilled to welcome James to our team,” Gurhan Kok, Founder & CEO of invent.ai, said. “His strategic, forward-thinking perspective aligns perfectly with our vision for the company’s next phase.”

Lasson will leverage his expertise to drive invent.ai’s continued momentum, and his appointment reinforces the company’s commitment to advancing AI technology to help retailers optimise inventory, improve margins and drive business growth.

“I’m excited to join invent.ai at such a transformative time,” Lasson added. “The company’s focus on empowering retailers through AI-driven decision-making is shaping the future of the industry. I look forward to helping strengthen its brand and driving its next phase of growth.”