ALDO Group will partner with Bloomreach to implement autonomous search, merchandising and personalised recommendations to tailor customer experiences and add context in shopping journeys.

Posting on LinkedIn, Bloomreach said ALDO Group would “step into a new era of antonomous search”, using Bloomreach’s AI to make product discovery smarter, faster and more personalised.

The implementation will include an autonomous, revenue-driving search bar, as well as real-time personalised recommendations. It also said the partnership will enable ALDO Group to spend less time on manual merchandising tasks.

“Our goal is to tailor the shopping journey to our consumers’ context and motivation, while equipping our ecommerce teams with the flexibility to continuously refine and enhance the experience,” Gregoire Baret, VP Digital Product & Consumer Experience at ALDO Group, commented.

Contextual search was one of the key trends highlighted at Sitoo’s Retail Revelation’s event at NRF 2025 back in January.

Speaking at the event Gabe Macaluso, Head of Account Management at Bloomreach, said that as shoppers were becoming more ‘intent-based’ and conversational in their product discovery, this was prompting retailers to build context into buying journeys. “Retailers understand the need to create compelling CX and make their customers’ shopping journeys more seamless, and that is prompting them to reevaluate how they deliver personalisation,” Macaluso said. 

“Consumers are already adapting how they search for products online and are choosing even more complex and context-driven search terms,” he explained.  Looking ahead, he predicted we’ll continue to see a growing blend of contextual search, combined with chatbots and AI agents operating digitally to help shoppers search and discover products online in the same way they can in-store.