Crew Clothing has selected Datitude as its core data partner to connect, integrate and unify data across its channels and systems, supporting its digital transformation programme.

The partnership will see Datitude’s modern data platform deployed as the middleware to integrate data, automate data flows and manage data storage across Crew Clothing’s core systems.  The platform will also power complete, accurate and up-to-date data feeds from all channels to enable enhanced business-wide reporting and insight delivery.

The move forms part of the British clothing retailer’s multi-year strategic digital transformation and IT roadmap, which will upgrade legacy technology with best-in-class systems and applications.  As well as partnering with Datitude, Crew will also partner with Retail247 across its Product Information Management (PIM) platform, Origin, and its inventory management solution, Archean, as well as working with BigCommerce to optimise its ecommerce offering and PMC for its in-store POS systems.

Crew Clothing’s IT transformation programme, including the deployment of Datitude, will also expand to sister companies, Ben Sherman, Pringle of Scotland and Saltrock, as it aims to adopt common systems, simplify data architectures and streamline integrations across its group. This will help remove unnecessary complexity and cost associated with systems integrations and fragmented data, whilst delivering the right functionalities needed to enhance customer experiences. 

“We’re thrilled to welcome Crew Clothing Company and its sister brands to Datitude,” Gavin Wilkinson, Co-founder and Director at Datitude, said. “As the managed data platform for modern commerce, we provide the unifying framework to enable brands and retailers to connect, integrate and unify data.  This new partnership means Crew Clothing Company and its sister brands will be able to get what they need from their data.”