Foot Locker, Inc. (Foot Locker) will partner with Ometria, to power its new Customer Data Platform (CDP). The partnership will help the footwear and apparel retailer accelerate data-powered customer marketing as well as delivering meaningful and personalised customer experiences across all its sales channels.

Deepening customer relationships is a key pillar of Foot Locker’s ‘Lace Up Plan’, a strategic roadmap set out by the retailer around two years ago to ‘unleash’ everyone’s inner sneakerhead. Speaking at NRF 2025, its CEO Mary Dillion explained that the programme sought to expand sneaker culture, deepen customer relationships and serve up best-in-class omnichannel shopping journeys.

The Ometria tie-up will allow Foot Locker to use a robust data foundation to power personalisation at scale, helping to ensure that customer interactions are relevant, meaningful and engaging across every channel and touchpoint, including its loyalty programme.

“We are thrilled to work with Ometria as our CDP to unify our customer data we’re gathering through programmes like our enhanced FLX Rewards loyalty programme to unlock deeper, more meaningful connections with our customers,” Stephanie Bleymaier, VP of Loyalty & CRM at Foot Locker, said.

“We’re thrilled to support Foot Locker – a brand that truly understands the impact of data-driven personalisation,” Djalal Lougouev, President and Co-Founder of Ometria, commented.

“Our mission is to help retailers turn customer data into marketing experiences as personal and seamless as shopping in-store. We’re proud to support Foot Locker’s journey in leveraging our CDP to gain deeper customer insights and deliver meaningful, relevant experiences that drive engagement and long-term loyalty,” Lougouev concluded.