wagamama’s loyalty programme ‘soul club’ is now available on Deliveroo, making it the first restaurant loyalty program available on the app.

The pan-Asian restaurant chain first partnered with food delivery company, Deliveroo, back in 2016, and it’s now one of the app’s biggest restaurant partners, currently available from 148 sites across the UK.

The first restaurant loyalty programme to be integrated into Deliveroo, ‘soul club’ is a platform where members can redeem free menu items and exclusive content, including recipe inspiration and foodie videos. Now customers can link their soul club account with Deliveroo to earn points when they order, which can then be redeemed in-restaurant.

“We’re incredibly excited to launch our wagamama loyalty programme, soul club, on Deliveroo, marking a major milestone in how we reward and engage with our guests,” Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, commented.

“We know how much our customers love wagamama, so it’s great that we’re able to unlock even more value for them through the launch of ‘soul club’ on our app, Carlo Mocci, Chief Business Officer at Deliveroo, added. “Offering the very best value and experience to our customers is a priority, and we look forward to integrating more restaurant loyalty programs onto Deliveroo in the coming months.”

The wagamama soul club integration is the latest move from the delivery company in allowing customers to collect loyalty points from retailers when ordering on its app. Just last month, it announced the launch of Morrisons More scheme on the app, allowing customers to link their Morrisons More membership with their Deliveroo account to earn points on purchases.