YOOBIC, the leading store operations platform for frontline retail teams, has been selected by Morrisons to power task management and communication for its supermarket colleagues across all its UK stores nationwide.

As part of the rollout, Morrisons will leverage YOOBIC’s all-in-one mobile platform to digitise store operations, streamline task execution and improve real-time communication among frontline teams. The platform will play a central role in driving operational efficiency and enhancing performance across Morrisons’ store network, while empowering store colleagues with the tools they need to succeed in a fast-paced retail environment.

Morrisons’ decision to adopt YOOBIC reflects a bold commitment to innovation and employee engagement. By equipping its colleagues with a cutting-edge digital workplace, Morrisons is creating a more efficient, consistent and modern experience, both for colleagues and customers.

Fabrice Haiat, CEO and Co-Founder of YOOBIC, described the partnership as a “strong validation” of its leadership within the grocery sector.

“We are honored to support [Morrisons’] journey toward a more efficient, connected, agile and empowered frontline workforce. We’ve become the partner of choice for the world’s top grocery chains that want to improve efficiency in stores, powering top brands like Lidl, Carrefour, Food Lover’s Market, Pick n Pay. We are so proud to add Morrisons to that elite group.”

Fabrice Haiat, CEO and Co-Founder, YOOBIC

YOOBIC supports more than 350 global retailers in transforming how frontline teams work, communicate, and grow. With this partnership, YOOBIC continues to lead the way in redefining grocery retail operations for the digital age.

As UK retailers begin to feel the impact of rising operating and labour costs, following the October Budget changes to NICs and NLW which came into effect today (01 Apr), investing in operational efficiency and agility has never been more critical. By adopting YOOBIC’s platform, Morrisons is taking a proactive step to streamline its operations to accelerate growth and mitigate the pressure on profitability during this challenging period.