Morrisons’ loyalty scheme ‘Morrisons More’ is now available on qcommerce platform, Deliveroo, as it becomes the first delivery app to integrate the retailer’s scheme into its offering.
Customers can now link their Morrisons More account with their Deliveroo account to earn points on their purchases from Morrisons made on the delivery app. Once a customer has saved 5,000 More Points, they will receive a Morrisons Fiver, which can be redeemed on a future shop in Morrisons’ supermarkets or online at Morrisons.com.
Shoppers using Deliveroo will have the option to add their Morrisons More loyalty card number at the checkout, which will then be stored on the customer’s Deliveroo account and saved for use on future orders.
“We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo – we want to help them benefit from their More Card wherever they shop with us.”
Charlotte Exell, Director of Online, Morrisons
Morrisons first partnered with Deliveroo in 2020, and it now covers ~400 supermarkets, over 500 convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP.
The move by Morrisons to add loyalty card to its qcommerce offer with Deliveroo comes after Co-op and Uber Eats extend their partnership earlier this month, which sees Co-op continue to offer member price savings for its loyalty scheme memebers when shopping on Uber Eats.
Retail Rewired 
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