Lidl is investing a further £500,000 over two years in its schools programme, Lidl Foodies, which aims to help children across the UK develop a love for healthy eating.
The free initiative, which provides fun, interactive workshops on fruit and veg, help schools bridge the gap in healthy eating education, as well as offering Gift Cards to support schools with necessary resources to run healthy eating workshops and in-class fruit & veg tastings.
New for 2025, Lidl will launch two new modules: Lidl Growers (Spring 2025), which teaches children how fruit & veg is grown, and Lidl Makers (Summer 2025), which encourages kids to try new ingredients and learn simple, healthy recipes.
Having launched in October 2024, Lidl Foodies aims to reach a quarter of a million primary pupils in its first year, and has already made good ground, estimating it has already engaged 130,000 pupils across more than 1,000 schools so far.
“At Lidl, we’re making healthy eating easier and more accessible – both through our affordable, high-quality fresh food and by helping children build a positive relationship with healthy choices from an early age.
Georgina Hall, Head of Corporate Affairs, Lidl GB
With Lidl Foodies, we’re giving children the opportunity to explore different fruits and vegetables, broaden their knowledge of nutritious foods, and discover what they enjoy. Ultimately, our goal is to inspire a new generation of foodies who embrace healthy food [and] recognise the importance of fresh fruit and veg for well-being.”
Lidl’s latest announcement comes after the discounter recently reaffirmed its commitment to responsible marketing by removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025. This builds on its 2020 packaging changes, when Lidl became the first UK supermarket to confirm the removal of cartoon characters from its breakfast cereals to help parents resist ‘pester power’.
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